1. What Cookies Actually Are

You've probably seen cookie notices everywhere online. Here's what they're actually about.

Cookies are small files that a website or service places on your device when you load content. They're used for everything from keeping sessions alive to tracking ad performance. When we refer to 'cookies' in this policy, we also mean similar technologies like tracking pixels, web beacons, and mobile advertising identifiers.

2. How We Use Them

We use cookies and similar tools to do our job as advertising infrastructure. Specifically, we use them to:

• Deliver ads and make sure the same ad doesn't show too many times (frequency capping)
• Track conversions and measure how well campaigns are performing
• Detect and block fraudulent or invalid traffic
• Analyze performance and keep our systems running smoothly

Where personalization is involved and consent is required by law, that consent is collected through our partners' or publishers' consent tools, not assumed on our end.

3. Types of Cookies We Use

• Strictly necessary - these keep the advertising infrastructure working. Without them, ads can't be delivered properly.
• Analytics and measurement - these help us understand how campaigns are performing at an aggregate level.
• Advertising and targeting - these support ad delivery, attribution, and personalization.
• Consent and preference - these remember your choices about tracking.

Some cookies disappear when you close your browser (session cookies). Others stay for a set period (persistent cookies).

4. Third-Party Cookies

Some of the cookies you might encounter through our infrastructure are set by our partners. These companies set their own cookies independently and are individually responsible for making sure they comply with the law.

5. Your Choices

You're in control of cookies. Your browser settings let you block, limit, or delete them at any time. If there's a consent banner or CMP on the site where you saw an ad, you can use that to adjust your preferences too. Any consent you've given can be withdrawn at any time, and this won't affect anything that's already happened, but we'll respect your updated preferences going forward.

6. How Long Cookies Last

Session cookies are gone as soon as you close your browser. Persistent cookies stay for a set period: technical cookies for up to 240 days, and advertising identifiers and fraud-related cookies for up to 3 years. We don't keep them longer than necessary.

7. More Questions?

If you have questions about how we use cookies, send us a message through the contact form.